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Client Centered

After decades in this industry, we’ve seen how impersonal financial advising can be and how intimidating it can feel to open up about money. That’s exactly why we started Krebs Financial: to offer something more approachable.

Most days, you won’t find us in a suit (think: the opposite of Wolf of Wall Street). To us, comfort and authenticity matter. When you can show up as yourself, the conversations feel a lot more real. We want to hear about your family, your dog, your business idea, your next trip. The emotional side of money is real, and we honor it.

If you’ve ever felt like traditional financial advising wasn’t built for you, you’re not alone. Instead, here’s what you can expect from us:

Our Planning Philosophy:
We are holistic planners, which means we look at your full financial picture, not just your account balances. Everything we do is guided by your values, priorities, and the bigger life you’re building.

We’re not stock-pickers. We don’t believe in timing the market or chasing trends. Instead, we focus on:

  • Long-term, evidence-based strategies
  • Diversification and smart asset allocation
  • Partnering with well-established financial institutions
  • Risk management and tax-aware planning
  • Real education so you feel informed and empowered

Depending on your needs, we may recommend commissionable, fee-based, or no-cost solutions. Our job is to help you understand why something makes sense for your goals, not to push you toward a particular product. We aim to deliver the highest value for your investment through thoughtful planning, emotional clarity, and a strategy that supports your full life.

What You Can Expect From Us

  • A judgment-free zone — we meet you with curiosity, not assumptions
  • Clear, jargon-free explanations behind every recommendation
  • Full transparency around fees and compensation (always acting in your best interest)
  • Respect for your time, your story, and your comfort level
  • Thoughtful security practices in how we store and share information
  • Guidance that reflects your values, goals, and whole financial picture
  • Trusted referrals to CPAs, attorneys, and other professionals when your needs go beyond our scope
  • A relationship that feels professional and personal, pet pics and the occasional naughty word included


What We Ask in Return

  • Join us in the planning process, keep us in the loop, complete action steps when you can, and ask for support when you need it
  • Be open and honest, even if things feel messy or uncertain
  • Let us know what’s working (and what’s not), feedback is always welcome
  • Stay open to solutions that reflect your values, goals, and unique financial picture
  • Use the tools that support this process, and ask for help if you ever feel stuck
  • Be kind to yourself! This is a long game, and grace goes a long way

More than life stage or net worth, we’ve found that personality match is the biggest predictor of success in our client relationships. We work best with people who are open to collaboration, value honesty, and are willing to explore the emotional side of money. If that sounds like you, we’d love to connect.

Thinking of reaching out? Here’s what you can expect:

  1. First, we’ll chat.
    Once you submit an inquiry, we’ll reach out to learn a little more about you, what you’re looking for, what’s on your mind, and whether it feels like the right fit. No deep dive yet, just a casual, no-pressure conversation (like a first date).
  2. Then we’ll get into the details.
    If we’re in alignment, our second meeting will focus more on the numbers: your accounts, needs, and goals. This is where we gather the info we need to start building a plan.
  3. Behind the scenes, we get to work.
    We’ll do our homework, dig into the data, and start crafting a strategy that aligns with your life.
  4. Then we discuss.
    We’ll walk you through our ideas, explain the “why” behind each one, and invite your feedback. You’ll tell us what resonates and what might need a tweak.
  5. Once the plan feels right, we take action.
    With your go-ahead, we’ll begin implementing the parts of the plan you’re ready for. That might include investments, insurance, account transfers, or other steps, and we’ll guide you through each one at your pace.
  6. This is just the beginning.
    We’ll monitor your accounts, check in regularly, and adjust your plan as your life evolves. You’re never locked into anything, and you’re never on your own.

How We Work Together

Asset Management + Complimentary Ongoing Planning
$500,000 investable asset minimum

We build your plan and manage your investments together. It includes:

  • Investment management aligned with your goals
  • Regular check-ins and plan updates
  • Portfolio analysis and optimization
  • Access to our secure client portal, document storage, and educational tools

Plus the benefits of complimentary financial planning:

  • Planning across all areas (cash flow, retirement, insurance, estate, taxes, and more)
  • Behavioral coaching and support throughout life transitions
  • Optional coordination with legal and tax professionals for estate and tax planning services

** Our goal is to provide advice to folks who are excited to find alignment with their money and goals. If you do not meet our asset minimum, you're still invited to reach out. We may be able to help, or we can connect you with a trusted advisor.