Liz Krebs brings over 30 years of experience in financial services, along with a deep commitment to making financial planning more inclusive, welcoming, and personal. In 2004, she founded Krebs Financial with a clear purpose: to build a practice where women and others who have historically been left out of financial conversations feel seen, respected, and empowered to take control of their financial lives.
A graduate of Trinity College, Liz began her career at Deutsche Asset Management (formerly Kemper Financial Services) in 1992 and earned her Certified Financial Planner designation in 1999. Over the years, she’s become known for her steady, thoughtful approach to advising, creating space for clients to speak honestly about financial hardship and goals without fear or shame. Since 2022, her leadership and commitment to client care have earned her a place on the Cetera Financial Specialists’ Leaders Council.
Liz works with many clients in the “sandwich generation” - those raising children while also caring for aging parents. She helps them navigate complex challenges like managing generational wealth, planning for healthcare in retirement, and designing diversified investment portfolios that can weather economic uncertainty. Her work is rooted in practical strategy and long-term perspective, always grounded in the unique goals of the families she serves.
Beyond her client work, Liz is actively engaged in the Chicago community. She currently serves as President of the Ravenswood Chamber of Commerce, sits on the board of My Block My Hood My City, and is a board member for the Trinity College Scholarship for Illinois Residents. She also provides pro-bono financial advising to employees of Friends of the Children and previously served as Treasurer of the Professional Women’s Club of Chicago from 2017–2022.
Liz lives in Lincoln Square with her husband and their Australian Shepherd Louie, and is a proud mom of two: her son is currently attending Occidental College in Los Angeles, and her daughter is a recent graduate of Hamilton College in upstate New York. She loves staying active, cooking at home, and spending time with her family.
Certifications / Licenses
Certified Financial Planner®
FINRA Series 6, 7 and 63 securities registrations
Licenses for Life, Health, Variable and Long-term Care Insurance